Picture of John Snowden

John Snowden

May 28, 2013

Leveraging the Crowd for Disaster Management

A Hypothetical Humanitarian Use of CloudFactory

Kathmandu is in a convergence zone of political turmoil and economic opportunity. 45% unemployment and rampant corruption are a bear on this economy. Yet to date, more than 2,250 workers around Nepal (primarily in the Kathmandu valley) have jumped at the opportunity to start microtasking for CloudFactory, all the while growing in character and learning leadership principles.

Kathmandu is also in a convergence zone of tectonic plates. We are ripe for an Earthquake on a Himalayan scale. The tallest mountains in the world are thrust upward by the Indian plate colliding with the Eurasian plate. The civic infrastructure’s resilience is an unknown were there to be a major shake-up here. NGOs, INGOs, and the UN are all working up action plans for what to do if a major tremor were to jolt the valley, bracing for the worst.

Imagine that terrible moment: Confusion; Chaos; Fear. What is needed? Leadership on the ground. Laity willing to lead. At CloudFactory, we are proud to know that our workers are among the people of this city, ready to help.

While microtasking, competency thrives. In a catastrophe, character drives. Our workers are weekly forced to consider principles that unite them with hard work, humility, and service. They have individual accountability and corporate responsibility as teams doing microwork. 2,000+ character-developed young workers are ready to hop to service in the event of a major earthquake.

Of course character is great, but we also have a technological framework that can help. As soon as the internet regains connectivity following a disaster, with the right partnerships in place ahead of time, our microtasking platform could be leveraged to assist aid groups, NGOs, and emergency services. We could instantly poll workers in disaster areas where we have a presence and assess real-time emergency needs.

For example: Imagine a CloudWorker who is unscathed, and can get online. As soon as this worker gets into her CloudFactory workspace she would see a question: “Does anyone near you need emergency assistance?” We could provide a Google Map widget for the worker to drop pins in specific locations where buildings have collapsed, neighbors are trapped, roads are blocked, gas lines are broken, or any way that people need immediate relief. She could upload geotagged photos that could be shared with first responders and help the triage process even before an already-thinly-spread medic is dispatched. We could make public those maps. We could use our technology to send workers to areas that need help or need emergency scouting.

Aid groups will have blood banks and refugee camps up and running quickly. That is what they do well. With planned cooperations, we can not only help disseminate those locations to our workforce (and to the public), not only encourage our workers to head toward those locations to help, but we could also do the work of transcribing sign-in sheets at shelters as well as compile and centralize names of people who may be searching for loved ones.

CloudFactory is a transformation company. We transform your business processes to help you scale. We transform communities and individuals by equipping them with character values and competency. We want to to play our part in positive transformation among developing nations. To do these things, we are charged with building a million-person workforce in developing nations.

A million people in developing nations is also a great opportunity to set up disaster relief management assistance when the unexpected occurs.

Culture

Recent Posts

Subscribe to CloudFactory Blog