Technology has transformed how we work and get work done. Companies like Uber and TaskRabbit connect people with workers in real time, based on their expertise, location or availability — making it faster, cheaper and on-demand.
A similar model has emerged in business-to-business (B2B) services. Everyone from global enterprise companies to startups use labor they tap from the cloud, and in the process gain a significant competitive advantage. From marketing to product engineering and human resources to operations, companies are using on-demand workforces to scale smarter and faster while they reduce risk and control costs.