Some of the most well known and intelligent technology is powered by humans behind the scenes. It’s how machine learning algorithms become more accurate, documents are transcribed with off-the-charts accuracy, and images are tagged and moderated at scale.

Take for example technology like optical character recognition (OCR) software, used to transcribe invoices, receipts, and other important business documents. While incredible advances have been made, the software is easily thrown off by varying fonts and sizes, lines, colors, extra dots on the page and unclear printing, and generally can’t read handwriting.

“We don’t yet understand exactly how the human brain works, we still don’t have artificial ‘brains’ that can do most tasks that a 4-year-old child has mastered.”
- John Giannandrea, VP, Engineering at Google

Ultimately it takes human intelligence and discernment to reliably interpret a wide range of unstructured data like human voices, details in photos or the inconsistently printed content of documents. At the same time, humans are unable to match computers in the their ability to process, distribute and collate high-volume flows of data.


That’s where the combination of an API-driven platform with an on-demand workforce enters the picture. This combination, plugged directly into a third party’s platform, can help businesses scale data processes efficiently without sacrificing quality, and without the pain of tedious and repetitive data entry. The end result is more accurate data and a better user experience.

Check out this On-Demand Blueprint to learn more about on-demand workforce landscape and how companies are combining technology and human intelligence by leveraging technology-driven, on-demand workforces!

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